Analyzing individual titles makes your games better; seeing key metrics in real-time across your portfolio pushes your entire business forward.
The practical stuff
Every game. Every tool. Every metric.
Your flexible solution to connect all of your player data to your own systems and tools. Tweak and compare metrics for specific genres, regions, timescales or player types. Unlock business-critical insights and layer predictive models over your metrics.
So you've just put several prototypes into soft launch and you want to know how they compare to the rest of your portfolio? Metrics API makes these comparisons easy, and enables optimisations with powerful A/B testing.
Taking a game from an initial idea, through prototyping and on to a successful launch is a difficult task for even the most talented of game developers. Arguably, this is even truer in the hyper-casual space, particularly when you consider the short lifespans of these types of games. For publishers like Voodoo, using programmatic data to identify titles with the best potential is key to their continued success.
Solution
Voodoo uses the DataSuite Metrics API to easily track and analyze KPIs across thousands of soft launch titles. Thanks to Metrics API we make all of their partner data quickly available in their own internal systems, so they can shortlist the most promising new titles from hundreds of different games pitched to them each month. They’ll usually evaluate by reviewing core success indicators, such as D1 and D7 retention.
Why did we choose GameAnalytics? Because they're the go-to company for in-game metrics and tracking in the hyper-casual games industry. So we started using their products like Raw Export really early on to help us in our goal of becoming a key player in the high-growth market we operate in.
At Voodoo, we review a lot of prototypes and games each month. Thanks to the data collected with GameAnalytics, we’re able to help our partners with upcoming trends, clear creation guidelines, features to increase retention, and a unique ideation process.
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